Description of the customer (segment) or user problem on a high level. Containing who, what, when and why. Link to any research or customer interactions.
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| Who | |
|---|---|
| What | |
| When | |
| Why |
What is the goal you are trying to achieve for customers or users? Additional context and overview would help here.
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How can we determine if we've solved this problem for users, and how will we measure whether we've achieved our goals?
| Topline Metric | |
|---|---|
| Counter Metric |
Track open issues, questions, and key decisions here. Sometimes, decisions are made that might seem controversial. Document these discussions so people understand the tradeoffs and are aware that these conversations have taken place.
Open Issues, Questions & Key Decisions